Skip Navigation

Social Media Sizes

Shared Image

  • Shared Image: 1200x630 pixels
  • The recommended upload social media image size on Facebook is 1200x630 pixels
  • Appears in the news feed at a maximum width of 470 pixels, will scale to a maximum aspect ratio of 1:1
  • Shows on a Facebook page at a maximum width of 504 pixels, will scale to a maximum aspect ratio of 1:1

Shared Link Image

  • Shared Link: 1200x628 pixels
  • Recommended upload image size is 1200x628 pixels
  • Square Photo: minimum social media dimension of 154x154 pixels in feed
  • Square Photo: minimum social media dimension of 116x116 pixels on page
  • Rectangular Photo: minimum social media dimension of 470x246 pixels in feed
  • Rectangular Photo: minimum of 484x252 pixels on page

“Highlights” Image 

  • Highlight Image: 1200x717 pixels
  • Appears on your page at 843x504 pixels

Event Image 

  • Event Image: 1920x1080 pixels
  • Facebook will scale down to the minimum social media dimensions of 470×174 pixels
  • The event image will appear in-feed at 470×174 pixels

Stories Image

  • Stories Image: 1,080x1,920 pixels

Square Image

  • 1,080x1,080 pixels

Shared Image or Link Image

  • Shared Image or Link: 1,200x627 pixels
  • Recommended size for images or links: 1,200x627 pixels
  • Will appear at 552x289 pixels
  • Photo types are limited to PNG, JPG or GIF

Square Image

  • 1,080x1,080 pixels

In-Stream Photo

  • In-Stream Photo: 1,200x675 pixels
  • The recommended aspect ratio is 16:9
  • You can edit images if tweeting from the X iOS or Android app
  • The maximum social media dimensions for this image to appear expanded is 1,024x512 pixels
  • The image appears in-stream collapsed at 506x253 pixels on desktop
  • The maximum file size is 5MB for photos, 5MB for animated GIFs on mobile and 15MB on web

Square Image

  • 1,080x1,080 pixels


  • Photo Size: 1,080x1,080 pixels
  • Instagram scales photos down to 612x612 pixels
  • These images will then appear in feed at 510x510 pixels
  • The photo size is usually displayed as either a square or rectangle with an aspect ratio between 1.91:1 and 4:5 ratio
  • For portrait (4:5) photos, the recommended dimensions are 1,080x1,350 pixels

Social Media Strategy

Hashtags are social media keywords that begin with the # sign (also called the number sign, pound sign or octothorpe). Using a hashtag and keyword helps the social media channel categorize the content, which in turn, makes the content easily searchable. Motlow uses a combination of trending, location, and branded hashtags. This strengthens the power of our content in reaching its target audience. Hashtags build brand presence, increase engagement, and build a community. Collaborate with us in identifying the hashtags needed for your message.

Scroll to top